This article tells the story. The answer is, a whole lot of grassroots organizing involving many organizations that managed to join forces behind challenger Jesus "Chuy" Garcia to unseat the mayor. The runoff between Chuy and Rahm is April 7, so stay tuned. It will be exciting, and based on my own analysis of the numbers, it is possible for Chuy to win this.
http://inthesetimes.com/working/entry/17712/chicago_grassroots_movements
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