NAA Reveals Biggest Ad Revenue Plunge in More Than 50 Years: "The newspaper industry has experienced the worst drop in advertising revenue in more than 50 years.
According to new data released by the Newspaper Association of America, total print advertising revenue in 2007 plunged 9.4% to $42 billion compared to 2006 -- the most severe percent decline since the association started measuring advertising expenditures in 1950."
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The internet is killing newspapers, just like cable TV news stations (CNN, FOX, etc.) have been killing network TV news. And when The Smoking Gun can smoke the Los Angeles Times, and Little Green Footballs can debunk Dan Rather and CBS, it isn't hard to see why. Cost, the comparative ease of use, and ideological bias are turning people away from newspapers and network news and on to what were once alternative media and are fast becoming the new mainstream.
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